IIMBx: Consumer Behaviour
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .
6 weeks
2–4 hours per week
Instructor-paced
Instructor-led on a course schedule
Consumer Behaviour
At a glance
- Institution: IIMBx
- Subject: Business & Management
- Level: Introductory
- Prerequisites:
This is a course in basic Principles of Management. A reading of any textbook on this title will enable the participants to gain more value from the case.
*The participant should apply the course learning to his/her own market context (a note to international students).
- Language: English
- Video Transcript: English
- Associated programs:
- MicroMasters® Program in Product Marketing Strategy
- Associated skills:Marketing Mix, Marketing Strategies, Digital Marketing, Brand Positioning, Brand Management, Consumer Behaviour, Marketing, Decision Making, Sales Management, Marketing Research
This course is part of Product Marketing Strategy MicroMasters Program
Learn moreExpert instruction
3 graduate-level courses
5 months
2 - 4 hours per week
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