State Bank of India: Personal Branding
Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.
About this courseSkip About this course
Personal branding is a combination of skills, experience, and personality to create a positive impression and reputation. Personal branding is not just about marketing but about being your marketer. It is about standing for yourself to earn respect and confidence from peers, sub-ordinates and superiors.
Comprehending the principles of personal branding will enable to gain visibility and recognition, forge constructive relationships and influence decision making.
At a glance
What you'll learnSkip What you'll learn
Brand and Personal Brand –Similarity and Difference
Personal Branding – Is It Absolutely Necessary…?
Understanding one’s Uniqueness for Personal Branding
The Principles of Personal Branding
Personal Branding Process – Build up a Brand
Essential Skills for Personal Branding
The Role of Persona in Personality Branding
Considerations for Building one’s Personal Brand
Communicating the Personal Brand
Leveraging Personal Branding for the Digital Age