IIMBx: Consumer Behaviour
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .
6 semanas
2–4 horas por semana
Al ritmo del instructor
Con un cronograma específico
Consumer Behaviour
De un vistazo
- Institution IIMBx
- Subject Negocios y administración
- Level Introductory
- Prerequisites
This is a course in basic Principles of Management. A reading of any textbook on this title will enable the participants to gain more value from the case.
*The participant should apply the course learning to his/her own market context (a note to international students).
- Language English
- Video Transcript English
- Associated programs
- Programa MicroMasters® en Product Marketing Strategy
- Associated skillsMarketing Mix, Marketing Strategies, Digital Marketing, Brand Positioning, Brand Management, Consumer Behaviour, Marketing, Decision Making, Sales Management, Marketing Research
Este curso es parte del programa Product Marketing Strategy MicroMasters
Más informaciónInstrucción por expertos
3 cursos de nivel universitario
5 meses
2 - 4 horas semanales
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