Business development varies from company to company. As a discipline, it has a wide-ranging scope of skills and focuses. But irrespective of the kind of industry or product, driving development impacts the growth and, ultimately, the success of any business.

The University of Cape Town (UCT) Business Development Management online short course explores the creation of long-term value over the three stages of business development: Pre-sales, pitch, and post-sales. By engaging with case studies and focusing on practical outcomes, you’ll gain hard and soft skills and develop strategies to drive and sustain growth.

Ultimately, by understanding the impact that business development holds for your business, you’ll become equipped to pursue long-term value creation for new and existing customers, products, and relationships.

This course has been created for professionals working in a business development, account management, or relationship management position. The content will also be helpful for anyone who wants to improve their negotiation and pitching skills, especially those responsible for achieving sales targets. Individuals aspiring to move into a business development role will also benefit by gaining formal university recognition. As a far-reaching discipline that covers a range of business areas, this course is fitting for all professionals regardless of their specific company or market.