Wharton: Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
6 semanas
3–4 horas por semana
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Managing the Value of Customer Relationships
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- Institution
Wharton
- Subject Negocios y administración
- Level Intermediate
- Prerequisites
- Familiarity with basic marketing concepts
- This is a graduate level course
- Language English
- Video Transcript English
- Associated skillsMarketing, Operations, Thought Leadership, Marketing Analytics, Performance Metric, Predictive Analytics, Business Metrics, New Product Development, Consumer Behaviour, Digital Marketing
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