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UMD, USMx: Customer-Centric Enterprise: Scale Product Lifecycle Management

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

Customer-Centric Enterprise: Scale Product Lifecycle Management
4 semanas
2–3 horas por semana
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Customer-Centric Enterprise: Scale Product Lifecycle Management

Sobre este curso

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This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

De un vistazo

  • Institutions

    UMD

    USMx
  • Subject Ingeniería
  • Level Intermediate
  • Prerequisites
    Ninguno
  • Language English
  • Video Transcript English
  • Associated programs
  • Associated skillsFinance, Sales, Product Lifecycle Management, Value Creation, Marketing, Governance

Lo que aprenderás

Omitir Lo que aprenderás

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

Plan de estudios

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● Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

● Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

● Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies

o Operational Risk Management across the product enterprise

● Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

Este curso es parte del programa Lean Product Portfolio Management Professional Certificate

Más información 
Instrucción por expertos
3 cursos de capacitación
3 meses
2 - 3 horas semanales

Formas de realizar este curso

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Verified Track

Audit Track

Costo

249 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 4 sept

World class institutions and universities

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