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Lo que aprenderás

• Understand the impact of globalization's forces (global middle class, climate change, demographic transitions, superpower competition across developing countries) on product management, identifying strategic opportunities and risks.
• Across the product lifecycle, develop brand strategies that effectively respond to this evolving global landscape, enhancing customer analysis and the marketing of global products within integrated value chains and networks.
• Design rulesets for accessing new global markets, incorporating ESG factors, operational concepts like composable enterprises and digitally enhanced directed autonomy (DEDA), and the principles of minority rules and network resilience.
• Implement product designs that influence business models for creating attractive networks, considering ecosystems, APIs, and content tailored to different markets and partners.
• Employ innovation strategies and visionary leadership to navigate changing power dynamics within global value chains while staying true to product vision and encouraging growth.