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Organizational Design: Creating Competitive Advantage

Learn how to design control systems, decision-making processes and a culture that enables value creation and the development of sustainable competitive advantage.
This course is archived
Estimated 7 weeks
4–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

About this course

Skip About this course

In order to sustain themselves, organizations need to compete for scarce resources both in input and output markets. Because of this organizations need to create some kind of competitive advantage.

In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

At a glance

  • Institution: IIMBx
  • Subject: Business & Management
  • Level: Intermediate
  • Prerequisites:
    Basic knowledge of business is necessary and some experience in being part of an organization or running an organization is ideal.
  • Language: English
  • Video Transcripts: English, हिन्दी

What you'll learn

Skip What you'll learn
  • Interrelationship between an organization’s strategy and structure
  • Effective use of control systems
  • How to achieve Competitive advantage through different designs
  • Structural alternatives such as functional, divisional and matrix
  • Structural tradeoffs such as centralization, formalization and complexity
  • How to manage structural change
This course will be running over six weeks. Week 1 : Interrelationship between organization structure and strategy Case used – Joy of Running Relationship between organizations and markets Control systems in organizations Case used – Cunningham Motors Week 2: Leveraging specialization in organization design Competitive advantage achieved through different designs Case discussion of Ford Motors Company and General Motors Week 3: Strategic outsourcing Decision making framework for outsourcing Variety versus scale tradeoff Week 4: Different Organization Structures – functional, divisional and Matrix Case discussion of a Consumer Durables Company having a hybrid structure Structural tradeoffs – complexity, formalization and centralization  
Week 5: Mechanistic and Organic designs Case discussion of Acme and Omega Week 6: How to manage structural change Case used – VFM Solutions Putting it all together

About the instructors

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