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Marketing Management

Note: The MicroMasters program will be ending on December 12, 2021. This will be the final run of this course.

Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales.

Marketing Management

There is one session available:

52,535 already enrolled! After a course session ends, it will be archived.
Started Oct 4
Ends Dec 12
Estimated 7 weeks
8–10 hours per week
Instructor-paced
Instructor-led on a course schedule
Free
Optional upgrade available

About this course

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Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: “No sales. No company.” Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioral research in order to better match your product to your customers’ wants and needs.

In this course, you'll learn to:

  • Identify target customers and analyze and understand their needs and desires.
  • Define your offering's value proposition and positioning.
  • Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign
  • Define key performance indicators and analyze the results.

By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organization’s position, strengths, and weaknesses, to create or capture competitive advantages.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:

What you'll learn

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  • Marketing methods to help you identify successful strategies and tactics
  • How to apply marketing frameworks to real-world business problems
  • How to create strategic, research-based marketing plans
  • How marketing skill sets support your role as a successful mananger/leader

About the instructors

Frequently Asked Questions

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The MicroMasters program will be ending on December 12, 2021. This will be the final run of this course.

Who can take this course?

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

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