• Length:
    10 Weeks
  • Effort:
    8–10 hours per week
  • Price:

    Add a Verified Certificate for $99 USD

  • Institution
  • Subject:
  • Level:
  • Language:
  • Video Transcript:
  • Course Type:
    Self-paced on your time

Associated Programs:


  • English writing/reading proficiency (required)
  • General knowledge of business processes (recommended)

About this course

Skip About this course

Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers.

This course looks at how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation. Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.

What you'll learn

Skip What you'll learn
  • The nature of human creativity and innovation,
  • How creativity and design thinking help business to solve complex problems,
  • The process and tools of design thinking,
  • Different creativity and design processes and how it can be used to generate better ideas,
  • How to use a variety of tools to help validate your ideas to improve their chances for impact,
  • The use of design sprints to integrate the different elements of the course into a systematic method for generating and testing new ideas,
  • How to build organizations that support creative and innovative thinking.

Week 1: What is creativity, innovation and design
The core concepts of creativity, design and innovation

Week 2: Creativity Myths
Mistaken beliefs about creativity and why they're dangerous

Week 3: Creative people, creative organizations
Ideas and tools to help both people and organisations work more creatively

Week 4: Impact and purpose
Measuring impact and the value created through creativity

Week 5: Design thinking for innovation
The role of empathy in the design thinking process and the tools we can use

Week 6: How do we learn what people want?
How we ensure learning fits people's needs

Week 7: Experiments
Designing and executing experiments for value creation

Week 8: The design sprint
Principles of a design sprint and how to make it happen

Week 9: Distributed creativity
How diversity and collaboration through networks support the creativity process

Week 10: Moving from ideas to impact
Bring the ideas presented in this course together and show how organizations can create impact from ideas

Meet your instructors

Tim Kastelle
Associate Professor
The University of Queensland

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Learner testimonials

I want to say I'm delighted by this course. It was an enlightening experience. Moreover, I'm willing to aim for Micromaster credential.
As this is my first online course, I'm pretty surprised about my peers and how you can learn from people around the globe.

Learner - Miguel Gonzalez

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.