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UC Berkeley Extension: Digital Marketing Boot Camp

Become a digital marketing professional at UC Berkeley Extension

  • Global Network: Gain access to a network of 250+ employers looking to hire.

  • Professional Experience: Take advantage of paid micro-internship opportunities.

  • Career Support: Access free professional resources throughout your career.

  • Respected Credentials: Earn a Certificate of Completion from a recognized university.

Duration

18 weeks

Time to complete, part-time

Pacing

9 hours per week

Live instruction

Marketing is always evolving. Evolve with it.

The digital marketing world changes constantly. With the Berkeley Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

  • Structured flexibility: Our program is designed to give you the flexibility you need to balance your work-life schedule while providing the structure and support you need to achieve your career goals
  • Innovative instruction: Our online digital marketing course includes live interactive virtual classes led by skilled instructors
  • Real-world projects: Our industry-driven curriculum teaches you the most in-demand skills through real-world examples. Everything you will learn is immediately applicable to a professional environment

Technology and services powered by 2U, Inc., the parent company of edX.

What our learners are saying

"I chose to attend the boot camp because I knew I wanted to get into digital marketing, but I needed the skill set and … a portfolio. … If I hadn't taken the class, I don't believe I would have been able to be where I am today. I am now able to make more money and work the hours that bring in that money while giving me flexibility in my personal life. … The program itself was tough, especially navigating it with the pandemic, but we did it together and we all did it well."

Andrew K.

Berkeley Digital Marketing Boot Camp alum

"... This boot camp has opened my eyes to all of the opportunities where I can use data to drive marketing. I want to use natural language processing as a way to monitor and report on [my] company's product reviews as well as competitors. I want to study the key metrics that could predict a buying decision. … Learning how to code in Python, Java and other tools has really increased my confidence."

Lesley K.

Berkeley Digital Marketing Boot Camp alum

"Career Services has organized my portfolio and resume materials and has that … process down to a precise science. So I really appreciate that! Obviously, it has influenced my job prospects so it has helped acquire the job I have currently, and therefore has affected my life greatly."

Miles T.

Berkeley Digital Marketing Boot Camp alum

Meaningful outcomes.

Digital marketers are in demand.

Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.Footnote 1

Further your career.

Our Career Engagement Network will help you apply the tools and knowledge you learn in your program to advance your career by assisting you in developing a strong portfolio, a polished resume, and sharp interview skills. You’ll also have access to free career resources throughout your professional life.

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Innovative curriculum. In-demand skills.

In 18 weeks, the Berkeley Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

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Get a Paid Micro-Internship

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Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience

  • Build your professional resume and portfolio

  • Generate income during boot camp

  • Gain access to an exclusive network of potential employers

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Invest in your career. Explore financial options.

Digital Marketing Boot Camp fee: $9,995

Zero Percent

Interest-free payment plan

Pay an initial deposit and split the rest of your tuition into monthly installments with no interest.

Request information about financing options
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A powerful educational partnership

About UC Berkeley Extension

Founded in 1891, UC Berkeley Extension is the continuing education branch of the University of California, Berkeley. Today, UC Berkeley Extension offers more than 2,000 courses each year, including online classes, along with more than 75 professional certificates and specialized programs of study. Free and low-cost public events are also frequently held as part of UC Berkeley Extension’s service to the local community.

This program is offered through UC Berkeley Extension, in collaboration with edX.

Frequently asked questions

edX digital marketing boot camps include optional fundamental marketing courses and courses on specialized topics, including digital marketing strategy, optimizing campaigns and websites, and digital advertising, data organization, and automation.

You do not need technical skills to enroll in our digital marketing boot camp. However, soft skills like creativity, analytical thinking, problem solving, and more could give you a competitive advantage.

Our digital marketing boot camps do not require any prerequisite courses to apply. However, you are welcome to complete our optional pre-course module on marketing fundamentals to start your boot camp confidently.

You do not need to learn coding to excel in your digital marketing career. Though some basic programming language knowledge could be useful — it is not essential.

Yes! A digital marketing boot camp could be the catalyst to your professional fulfillment. Boot camps offer a unique learning experience that feature fast-paced, flexible schedules at a more affordable cost than traditional degree options. Whether you are looking to upskill in your career or switch careers entirely, boot camps offer robust learning opportunities that could help you succeed.

According to the U.S. Bureau of Labor Statistics, the overall median annual salary for advertising, promotions, and marketing managers in 2022 was $138,730 per year.Footnote 2 However, other factors including location and professional experience could influence your digital marketing salary.

Boot camp tuition varies across each program and depends on your chosen length of study. edX boot camps offer funding options for you to choose from, including an interest-free payment plan. Ask your Admissions representative for tuition and funding option details.

Yes! A number of our university partners are offering a 20% discount on digital marketing boot camps to verified active military service members, reservists and veterans. Learn more on this page dedicated to military learners.

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The next boot camp
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Reserve your spot today.

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