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UMD, USMx: Lean Product Portfolios: Beyond Value Stream Mapping

The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.

Lean Product Portfolios: Beyond Value Stream Mapping
4 weeks
2–3 hours per week
Instructor-paced
Instructor-led on a course schedule
Free
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Started May 1
Ends Jul 31, 2025

About this course

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Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts:

● Customer centricity and Value Stream Mapping across related products

● Product Design using Lean Principles for Product Lines and Product Suites

● Building Scalable Enterprise Architecture

● The use of User Research & Human-Centered Design

● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap

● Actionable strategies for Product Lifecycle Management, including -

o New Product Strategy

o Market Acquisition, Expansion, Realignment

o Product-Market Fit, Go-to-market, & post-launch expansion

o Product and feature retirement (overlaps, non-opportunities, lifecycle decision)

● Creating and managing a complex Product Portfolio using Lean principles

Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated skills:Product Design, Product Management, Lean Manufacturing, Consumer Behaviour, Product Lifecycle Management, Value Stream Mapping, Value Creation, Social Security, Medical Records, User Research, Management, New Product Development, Project Portfolio Management, Go-to-Market Strategy, Banking, Scalability

What you'll learn

Skip What you'll learn

● Learn and manage foundational elements of scaling products

● Build and manage a portfolio of related and unrelated products

● Identify new product opportunities with adjacency to existing product portfolio

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Week 1: Value Creation Framework

o Create a shared understanding of what value is, identify value creation opportunities in the market place and shape solutions

Week 2: Enterprise Architecture

o Understand and align the needs of the customer (Customer Journeys) to business operations (processes and capabilities) to the IT systems (applications and services) that power them

Week 3: Product Operations

o Understand User Experience Research & Design

o Design and build foundational elements of product management discipline that product teams can adopt

Week 4: Product Lifecycle Management

o Build a deeper understanding of what it takes to successfully navigate a product from 0-1, to a full-featured product, to product retirement

This course is part of Lean Product Portfolio Management Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
3 months
2 - 3 hours per week

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