UMD, USMx: Digital Marketing Analytics: Tools and Techniques
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Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
4 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available
There is one session available:
34,444 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Apr 25
Ends Aug 31
Digital Marketing Analytics: Tools and Techniques
At a glance
- Institutions:
UMD
USMx - Subject: Business & Management
- Level: Introductory
- Prerequisites: None
- Associated programs:
- Professional Certificate in Digital Marketing
- Language: English
- Video Transcript: English
- Associated skills:Analytics, Data-Driven Decision-Making, Contextual Advertising, Customer Data Management, Marketing, Machine Learning, Digital Marketing, Web Analytics, Big Data, Artificial Intelligence, Surveys, Data Analysis, Search Engine Optimization, Universal Testing Machines, Analytical Skills
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.This course is part of Digital Marketing Professional Certificate Program
Learn moreExpert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week
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