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University of Cape Town: Business Development Management

Gain the tools for successful business development and learn to create long-term value for your organization.

Gain the tools for successful business development and learn to create long-term value for your organization.

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This course is offered by , an edX partner
6 weeks
7–10 hours per week
Starts Apr 15, 2024
Enroll by Apr 21, 2024
Instructor-paced
Instructor-led on a course schedule
6 weeks
7–10 hours per week
Starts Apr 15, 2024
Enroll by Apr 21, 2024
Instructor-paced
Instructor-led on a course schedule

About this Course

Business development varies from company to company. As a discipline, it has a wide-ranging scope of skills and focuses. But irrespective of the kind of industry or product, driving development impacts the growth and, ultimately, the success of any business.

The University of Cape Town (UCT) Business Development Management online short course explores the creation of long-term value over the three stages of business development: Pre-sales, pitch, and post-sales. By engaging with case studies and focusing on practical outcomes, you’ll gain hard and soft skills and develop strategies to drive and sustain growth.

Ultimately, by understanding the impact that business development holds for your business, you’ll become equipped to pursue long-term value creation for new and existing customers, products, and relationships.

This course has been created for professionals working in a business development, account management, or relationship management position. The content will also be helpful for anyone who wants to improve their negotiation and pitching skills, especially those responsible for achieving sales targets. Individuals aspiring to move into a business development role will also benefit by gaining formal university recognition. As a far-reaching discipline that covers a range of business areas, this course is fitting for all professionals regardless of their specific company or market.

Course curriculum

Skip Course curriculum

Gain an understanding of the different facets of business development as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Understanding my business model and context

Module 2: Sources of business revenue: The customer and product

Module 3: The pitch and negotiation

Module 4: Relationship management and influence

Module 5: Program management for business development professionals

Module 6: Strategic innovation for the 21st century

About the certificate

Build your business development expertise and earn an official certificate of completion from the University of Cape Town.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

Some facts about the subject

Driving development

“Growth is never by mere chance; it is the result of forces working together.”
– James Cash Penney, Founder, JCPenney

HelpSquad (Aug, 2018).

Lead growth through development

"You will either step forward into growth or you will step back into safety.”
– Abraham Maslow, Creator, Maslow’s hierarchy of needs

The Balance Small Business (Apr, 2019).

Why choose GetSmarter?

GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.